Shree Launches First Flagship Store in NCR Region, India

Shree’s future-ready, multifunctional Indian ethnic wear is now available in a new location-Rajouri Gardens, New Delhi!

New Delhi, April 14, 2022: Women’s Indian ethnic wear brand Shree launches its first flagship store at Rajouri Gardens, New Delhi, India. This is their first store launch of 2022. The brand is looking to open 50+ stores in India this year alone! Despite the pandemic, Shree has continued to grow and expand its footprint across India and internationally.

The aesthetically designed store is a visual treat for customers and offers a streamlined and easy shopping experience for customers! Spread across a space of 1500 Sq. ft., the store houses Shree’s latest Spring-Summer 2022 collection, which is inspired by today’s need for multi-functional outfits that can transform into any style anytime. Shree is keeping it simple this season with light and flowy functional outfits that are easy on the skin. Summer fabrics designed with floral prints on pastel colours; intricate embroideries in mustards, reds, and orange; Block prints in Indigo are the go-to styles for the season.

The striking new façade highlights the brand’s ethos—Shree is a women-led brand that understands the style requirements of a woman and caters to her every whim while ensuring quality and affordability. The store’s newest design and technology upgrades not only create the perfect shopping atmosphere, but also ensures quicker and hassle-free billing for shoppers!

Speaking on the occasion, Ms. Mahima Kapoor, Head of Communications, SHR Lifestyle Pvt. Ltd said, “We celebrated this momentous occasion over brunch with top social media influencers. It was a treat to see all our guests browsing through the new collection, while sharing their fashion ideas and experiences over cupcakes and macaroons! A successful and entertaining afternoon, we were excited to share the spirit of Shree with all our guests! Our main aim has always been to make Shree as accessible as possible to all its customers!”

Adding to the conversation, Mr. Sandeep Kapoor, Chairman & Managing Director, SHR Lifestyle Pvt. Ltd said, “We are excited to launch our flagship store in Rajouri Gardens as we believe that we have a very large loyal customer base here! This store encapsulates our newly launched retail concept, which is all about the rich Indian tradition and culture that we embody. The new store design makes it easier for the customer to shop while looking through our collections. We are grateful for the love and support of our loyal customers! We hope this store elevates their shopping experience in every way!”

ABOUT SHR Lifestyle Pvt. Ltd.

SHR Lifestyle Pvt. Ltd. is an ethnic wear manufacturer and distributor of everyday women’s clothing across India and abroad. Shree traces its origins from the Sanskrit word ‘devi’ which means divine. The brand is now about 100-stores strong and has also expanded its footprint in international markets by launching 2 stores in Dubai and Sharjah.

Shree products are inspired, sourced, and made in India.


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